Bushiroad International Pte. Ltd. Privacy Policy

Last Updated: January 1, 2020

If you are an individual located in the European Union or the European Economic Area, please visit our Privacy Policy (EU/EEA).

Bushiroad International Pte. Ltd. (including its subsidiaries, parent companies, joint ventures and other corporate entities under common ownership, collectively “Bushiroad International”) has adopted this privacy policy (“Privacy Policy”) to explain how Bushiroad International collects, stores, and uses the information collected in connection with Bushiroad International’s products and services including, but not limited to, Bushiroad International’s websites, applications for mobile platforms or devices (including third party applications utilizing the Services), web applications accessible on third party social networking services (SNS), game publisher and other networks and platforms, portals for third-party publishers, and web forums or messaging boards (collectively, the “Services”).


Bushiroad International reserves the right to modify this Privacy Policy from time to time. Bushiroad International will post all such changes together with the effective date for such updated Privacy Policy. By continuing to access or use the Services after Bushiroad International has posted an updated Privacy Policy or has provided you with notice of a modification, you are agreeing to be bound by the modified Privacy Policy. If the modified Privacy Policy is not acceptable to you, your only recourse is to cease using the Services.

If you have any questions relating to this Privacy Policy or to any updates, please contact Bushiroad International at

1. Collection of Personal Information and Non-identifying Information

1.1 In the course of using the Services, Bushiroad International may ask you to provide certain personally identifiable information (“Personal Information”). The types of Personal Information that may be collected, processed or used may vary depending on the type of activity you are engaged in. Personal Information may include, but is not limited to, your name, screen/nick name, email address, Services or other IDs, phone number, photo or other image (including avatars), birthdate, gender, mailing address, friend connections, credit card information, shipping information, and location (if directly identifiable to you; otherwise, Bushiroad International treats location as non-personal data). Bushiroad International will collect, use, transfer and disclose Personal Information in accordance with this Privacy Policy.

1.2 Bushiroad International also collects non-identifying information (“Non-identifying Information”). For purposes of this Privacy Policy, Non-identifying Information is information that does not enable Bushiroad International to directly identify you. The types of Non-identifying Information that Bushiroad International may collect and use include, but is not limited to: (i) device properties, including, but not limited to IP address, Media Access Control (“MAC”) address and unique device identifier or other persistent or non-persistent device identifier (“Device ID”); (ii) device software platform and firmware; (iii) mobile phone carrier; (iv) geographical data such as zip code, area code and location; (v) game progress, time used playing, score and achievements; and (vi) other non-personal data as reasonably required by Bushiroad International to enhance the Services. Bushiroad International may collect, use, transfer and disclose Non-identifying Information for any legal purpose.

1.3 Situations when you make Personal Information available to Bushiroad International may include, but are not limited to: (i) registration for Services, contests, promotions and special events; (ii) accessing Services using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; (iv) purchasing a product or services through Bushiroad International’s online stores; (v) using “tell a friend,” “email this page,” or other similar features (in which cases the names and contact information of your friends or other addressees may also be collected through the Services); (vi) requesting technical support; (vii) if you are a third party publisher, registration with Bushiroad International to develop third party applications utilizing the Services; and (viii) otherwise through use of Services where personal data is required for use and/or participation.

2. Use of Information

2.1 Your Personal Information may be used for various purposes, including, but not limited to, the following:

To help Bushiroad International develop, deliver, manage and improve the Services and advertising; For market research purposes that support Bushiroad International’s efforts to deliver a more valuable service to Bushiroad International users;
To serve ads that contain links to services, websites or application, and Bushiroad International may further utilize your Device ID to track clicks or other ad fulfillment metrics;
To provide customer and technical support;
To send you messages with informative or commercial content about Bushiroad International, the Services, or third party products and services that Bushiroad International thinks may be of interest to you;
To allow Bushiroad International to keep you posted regarding our latest Services announcements, software updates, and upcoming events;
To send important notices, such as communications about your purchases and changes to our Terms of Use, this Privacy Policy, or other Service-specific policies;
To audit and analyze data to improve the Services and customer communications; and As otherwise permitted under this Privacy Policy.

2.2 Personal Information and Non-identifying Information may be used alone or in the aggregate with information collected from other Bushiroad International users for any purpose permitted under this Privacy Policy and by law. Certain Non-identifying Information would be considered part of your Personal Information if it were combined with other identifiers in a way that enables you to be personally identified or contacts but are considered to be Non-identifying Information when taken alone or combined with other Non-identifying Information.

2.3 Certain features of the Services may be able to connect to an SNS (e.g., Facebook). If you use such features or otherwise link your Bushiroad International account to an SNS, Personal Information and other information that you submit to the SNS may be collected and used by Bushiroad International in accordance with this Privacy Policy, and you hereby consent to such collection and use by Bushiroad International. Bushiroad International’s access to such Personal Information and other information will be in accordance with the privacy settings you have set in your SNS account, if any. Bushiroad International may also use Personal Information and other information that you have provided or made accessible to the SNS to help you establish social connections with other Bushiroad International users.

3. Disclosure and Transfer of Information

3.1 Personal Information and Non-identifying Information may be shared or otherwise disclosed or transferred in accordance with applicable law and this Privacy Policy.

3.2 Bushiroad International may disclose Personal Information and Non-identifying Information to its parent companies and its subsidiaries and affiliates for use in accordance with this Privacy Policy.

3.3 Bushiroad International may use agents, contractors or third party service providers (e.g., credit card processors, email service providers, software developers, user account authenticators, cloud storage providers, virtual currency service providers, administrative service providers, crowd-sourcing service providers, and shipping agents). Bushiroad International has the right to share your Personal Information and Non-identifying Information as necessary for such third parties to provide their services to Bushiroad International. Bushiroad International is not liable for the acts and omissions of these third parties, except as mandated by law.

3.4 Bushiroad International may include in the Services tools, which may include tools from third party service providers, which may enable Bushiroad International or these third parties to analyze your and other users’ information. This information may include your UUID, Media Access Control address, International Mobile Equipment Identity Number, version of OS, specific type of device, mobile carrier, IP address and session start and end times. Bushiroad International and such third parties may use this information to detect the user’s country and otherwise analyze the user’s engagement. The third parties may have access to Personal Information in connection with their services but they will not be permitted to use such information, other than in an anonymized, aggregated form, for any purpose other than the provision of the services.

3.5 Bushiroad International may disclose Personal Information to third parties as required by law enforcement or other government officials or judicial authorities in connection with litigation, an investigation of fraud, intellectual property infringement, or other activity that is or may be illegal or may expose Bushiroad International, any Bushiroad International users, you or third parties to legal liability.

3.6 Bushiroad International may also disclose your Personal Information to third parties if Bushiroad International believes that doing so is appropriate to comply with the law, to enforce or exercise Bushiroad International’s rights, or to protect Bushiroad International’s, Bushiroad International’s users’ or third parties’ property, rights or safety.

3.7 Bushiroad International may share Non-identifying Information and aggregate and anonymous information about you with advertisers, publishers and other third parties with whom Bushiroad International has relationships. The information that Bushiroad International shares with these third parties will only be used in the form of Non-identifying Information to support user trend analyses, demographic profiling and similar activities.

3.8 Bushiroad International may also share your username, email address and Device ID (“Specific Shared Data”) with certain third party publishers which have designed applications utilizing the Services and other business partners (“Preferred Partners”) for those parties to assist Bushiroad International with providing you with the aspect of the Services for which you provided such Specific Shared Data to Bushiroad International, and to use such Specific Shared Data to provide you with information and marketing materials about such third party publisher applications and other products and services in order to further enhance your use of the Services and improve your gaming and social networking experience. In addition, if you make an inquiry to Bushiroad International regarding a third party publisher’s application, Bushiroad International may send Specific Shared Data as well as the inquiry to the applicable third party publisher.

3.9 In the event that Bushiroad International undergoes a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets or undergoes bankruptcy, reorganization, liquidation or analogous proceedings, Bushiroad International may transfer all of your information, including Personal Information, to the successor organization in such transition or as a part of such proceedings.

3.10 In addition to the foregoing, Bushiroad International may also disclose your Personal Information with other third parties when we have received your consent to such disclosures.

4. Disclosure of Information Within the Services

As a user with an account, you may create your own profile, connect with other users of Services, send messages and transmit information through various channels. Please remember that any communications you have via the Services (including through Bushiroad International applications or websites or third party publishers utilizing the Services in their own applications or websites) may reveal your screen name and the content of your communications, making this information publicly available to other users. Bushiroad International does not assume responsibility, and disclaims liability for, for the activities of other users or other third parties to whom you provide your Personal Information or otherwise interact.

5. Location-Based Services

For location-based Services, Bushiroad International may collect, use, and share precise location data, including the real-time geographic location of your computer or mobile device. Unless you explicitly opt-in to permit the use and sharing of your Personal Information regarding your geographic location, your location data will only be collected and used anonymously in a form that does not personally identify you. When you opt in to location services of a third party publisher’s application which utilizes the Services, Bushiroad International will share your geographic location with such third party publisher and related application providers in connection with their location services. Please note that some location-based services may require your Personal Information for the feature to work as intended.

6. Cookies, Web Beacons and Other Technologies

6.1 A “cookie” is a data file that is transferred to a user’s computer and is intended to identify that computer. Cookies are used to maintain information about a user’s visit to an application, website or game, such as user names, passwords and individual preferences. The Services may send cookies to your computer when you access the Services. Information contained in a cookie may be linked to your Personal Information. That information may be used for a variety of purposes including improving the quality and ease of use of the Services, managing and sending advertising, studying traffic patterns, and understanding the effectiveness of marketing communications.

6.2 The Services may also collect information using “web beacons,” “pixel tags, “gifs” or similar means (collectively, “Pixel Tags”) in connection with our Services and to collect usage, demographic, geographical location or other data. A Pixel Tag is an electronic image, often a single pixel not visible to the user, and may be associated with cookies on a user’s hard drive. Pixel Tags allow, for example, the counting of users, the delivery of branded services, and the gathering of data to assess the effectiveness of promotional campaigns.

6.3 The Services may include third party advertisements. These ads may be served by third party advertising companies that deliver cookies to your computer, allowing these companies to track the ads. These companies will consequently be able to recognize your computer when they send you an advertisement. These advertisers may use information about your visits to the Services in order to provide advertisements about goods and services that may be of interest to you.

6.4 You have the option to disable cookies by changing the options in your browser to stop accepting cookies or to prompt you before accepting a cookie from the pages you visit. Please note, however, that “flash” cookies operate differently from browser cookies and cookie management tools available in a web browser may not remove “flash” cookies. If you do not accept cookies, however, you may not be able to view or use all portions of the Services due to limited functionality.

7. Security of Your Information

7.1 It is important that you protect and maintain the security of your account and that you immediately notify Bushiroad International of any unauthorized use of your account. If you forget the password to your Bushiroad International account, the Services allows you to request that instructions be sent to you that explain how to reset your password. When you sign into your account or enter payment information (such as a credit card number), Bushiroad International encrypts the transmission of that information using secure socket layer technology (“SSL”).

7.2 Bushiroad International takes commercially reasonable precautions against possible security breaches of our Services and customer records but no website or internet transmission is completely secure. Bushiroad International does not guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. Bushiroad International urges you to take steps to keep your personal information safe (including your account password), and to log out of your account after use. In addition, if your SNS account is hacked, it may lead to unauthorized use of Services you have procured so be careful to keep your account information secure.

7.3 The transmission of information over the internet is not completely secure. Bushiroad International cannot guarantee the security of your data while it is being transmitted and any transmission is at your own risk.

8. Changing or Removing Information

8.1 You may request that your Personal Information be changed or deleted by following the process provided in the applicable Services and we will take all reasonable measures to promptly comply with such requests. If you delete all of your information, your account may become deactivated. You may opt-out of receiving promotional emails from us by following the instructions in those emails. If you opt-out, Bushiroad International may still send you non-promotional emails, such as emails about your accounts or your ongoing business relations with Bushiroad International.

8.2 You may also email Bushiroad International at to request the deletion of your Personal Information from Bushiroad International’s database. Bushiroad International will use commercially reasonable efforts to honor your request. Bushiroad International may retain an archived copy of your records as required by law or for legitimate business purposes.

8.3 Specific Shared Data cannot be retrieved from Preferred Partners after its disclosure.

8.4 Where you share information with other users through the communication channels of the Services, you should generally not expect to have any ability to modify or remove such communications.

9. Links to Other Websites and Services

The Services may contain links to other websites and online services or offers from third parties, such as third party advertisers. If you choose to participate in offer-linked information requests or “click” an advertisement or other third party link, you may be directed to that third party’s website or service and/or be prompted to provide Personal Information. Bushiroad International is not responsible for the privacy practices or the content of such websites or services. If you have any questions about how these other websites or services use your information, you should review their policies and contact them directly.

10. International Transfer of Information

Bushiroad International may transfer information (including Personal Information) that is collected about you to Bushiroad International’s affiliates or to other third parties that may be outside of your country. If you are located in the European Union or any other country or jurisdiction, such locations may have laws governing data collection and use that are less strict or otherwise differ from the laws where the information may be transferred or used. Please note that, by accessing or using the Services, you are transferring information and allowing Bushiroad International or others to transfer information, including personal information, to a country that does not have the same data protection or privacy laws as your jurisdiction, and you consent to the transfer of information to countries outside of your jurisdiction and the use and disclosure of information about you, including Personal Information, as described in this Privacy Policy.

11. Policy Toward Children

The Services are not intended for children under the age of 13 and Bushiroad International does not knowingly collect any Personal Information from such children. If Bushiroad International discovers that it has inadvertently collected Personal Information from children, Bushiroad International will take all reasonable measures to erase such information from its systems and records as soon as possible.

12. Your California Privacy Rights

This section provides you with additional rights and disclosures required under California law.
If you are a consumer residing in California whose personal information is collected through the Services of Bushiroad International (“customer”), the California Consumer Privacy Act (“CCPA”) provides you with certain rights and disclosures set forth below.
Bushiroad International does not sell your personal information as defined by the CCPA and has not done so in the past 12 months.
Rights of California residents as customers of Bushiroad International are described below.
Right to Know:
You have the right to request that we inform you of the personal information we have collected, used, and shared about you.
Right to Delete:
You have the right to request that we delete the personal information we have collected or retained about you.
Right to Non-Discrimination:
You have the right not to be unlawfully discriminated against because you have exercised these rights.
To exercise the Right to Know or the Right to Delete, please send your request to: After you submit a request, we will require you to confirm your request, and also verify your identity by requesting details of your account, devices, payment instruments or past transactions. We reserve the right to deny your requests if we cannot verify your identity.
If you would like to designate an authorized agent to make a request on your behalf, please be sure the agent is able to (i) demonstrate you have provided written permission for the agent to submit the request on your behalf, and (ii) provide proof of his or her own identity. If the agent does not satisfy these requirements, we will deny the request.
California Civil Code Section 1798.83 permits customers of Bushiroad International who are California residents to request certain information regarding our disclosure of personal information (as defined in the Code) to third parties for their direct marketing purposes. If you are a California resident and have provided Bushiroad International with personal information in the past 12 months, you may send your request to:

13. Contact Information

If you have any questions, comments or concerns regarding this Privacy Policy, please send an e-mail to